MAPS DOMINATION

Google Local Pack is what you need for
more local traffic.

We will help you to reap the full benefits of your GMB (Google My Business) listing so that new clients will find you easier, clients that you never knew existed! 

Schedule a free call to find out more

Why do you need the Google Local Pack for your Business?

1/3 of the local search volume goes to the companies in the top 3 of Google Maps.

We position you exactly where your potential customers are actually looking for you, with exactly your keywords and your services.

We took this business on as a client 6 weeks ago when they were nowhere to be found. Within this time frame, we were able to position them in the Google Local Pack, there where potentially 42% of all customers will click.

Did you know that about 45% of all searches on Google are searches for local businesses!? And that 89% of customers out there will look for a local business in their area at least once a week? Other studies have shown that 78% of local searches done using a mobile device will lead to an online purchase. So think about what happens if a business is not listed in the Google Local Pack.

This could be your company in the Google Local Pack.

Before

After

The above representation shows the positioning of a business as its Google rankings in a local radius of 10 miles move upwards through a period of 2 months. Initially the business is ranked in position one only within about a 3 mile radius. As optimizations start to take effect, the Google rankings in a 5 and 10 mile radius start to dramatically move towards position one, there where statistically 42% of all clicks will end up. Clicks can mean either conversions in the form of visits to the actual website, the filling out of a form or direct calls, depending on the customer preference. This in turn means customer engagement and more sales for the business owner.

Some other statistics about the Google Local Pack and its importance for small businesses. The Local Pack appears in the number one spot on the top of a Google page 93% of the time when a local search is preformed. This means that businesses that are optimized for a Google local search have a better chance of ranking at the top of the search results page, almost every single time.

According to ThinkWithGoogle, 50% of consumers who conduct a local search on their smartphone visit a store within a day and 18% of those searches lead to a purchase within a day. What’s more, search queries with “near me” in the search have increased 34X since 2011 with the vast majority coming from a mobile device. What does this mean for you? As a small business, you want to come up in local searches as often and as prominently as possible, and the way to do this is by appearing in the Google Local Pack. This is what we do extremely well and in a relatively short time frame. Have we peaked your interest, do you want to find out more? Call us today and talk to our specialists!!!

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Everyone is familiar with Google, as such, customers know that to scan through the Google maps results it’s far easier to select which company they want to use for a particular service. The map entry has all of the company information laid out clearly and provides links allowing the potential client to visit the specific website or to call the service provider directly. The Google maps section also allows customers to instantly see customer reviews about a particular business, 88% of customers will decide on a service or a purchase based on reviews.

GMB is a great way to get on the first page of Google without having to spend lots of time and money competing with larger more powerful directories such as trustatrader and yell.com. On the maps listing, you are only competing against other businesses in your area and therefore have a greater chance of showing up and placing in the top three positions.

When you search Google for a service or business, the first thing you will see after the paid ads is the Google Maps results.
These results are displayed before the standard organic web page results. A large number of people searching (42%) will click on the GMB results in the map listings. Some customers will click on the ads (7%) and some on the organic listings (50%), but you can still get a good amount of traffic to your website from just being in that Google Local Pack. Not only does Google My Business have the ability to send masses of consumers your way, they will call you and keep your phone ringing with qualified leads.

When consumers call your business because of your GMB entry, these conversations are a rich source of insight into that caller’s intent, product or service interest and more. Learn the questions and concerns callers are voicing and add the answers to your website and product pages to get more SEO visits and improve conversion rates. See if your partner call centers, and remote agents who are answering calls are following approved scripts, mentioning promotions, demonstrating empathy, asking callers to schedule appointments, and saying the right things when consumers call.
You can convert more Google My Business callers into customers and revenue by using data from those conversations to put callers into relevant audience segments for digital advertising. For example, unconverted callers whose conversations show they were good leads can be retargeted with social media campaigns and display ads for the product or service they called about. By capturing the caller’s phone number and gathering insights from the conversation, things like call tracking and analytics solutions enables you to accurately retarget these phone leads with the right ads, even if they never visited your website. Need help building a larger audience? We have a selection of services that we offer and would be happy to discuss these with you.

290 % more Calls with Google Maps Optimization in less than 3 Months!

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